A San Francisco startup, Impart is a user experience management platform. With the creators, I helped develop their brand identity system including: color palette, typography, iconography, print and web applications and data visuals. I was lucky to work on such a great project with inspiring people and a platform that I can see being a useful tool for marketers and product managers. 




In addition to consolidating and unifying the initial color palette,  I added a set of warm and cool secondary colors. The purpose of these colors were for complex data graphs and flow maps.