The creators of Impart, a user experience management platform, approached me to take on the huge task of creating their visual design. I developed their brand identity system including: color palette, typography, iconography, print and web applications and data visuals. I was lucky to work on such a great project with inspiring people and a platform that I can see being a useful tool for marketers and product managers. 




In addition to consolidating and unifying the initial color palette,  I added a set of warm and cool secondary colors. The purpose of these colors were for complex data graphs and flow maps.